English language is a brilliant tool for anyone who wants to spend a lot of time saying nothing.

I was reminded of this recently while listening to a NSW Government minister speak about intergenerational challenges. What struck me wasn’t the topic – it was the number of times they talked about what “we need to” do.

It wasn’t a long speech, but the phrase surfaced at least half a dozen times. Each instance framed a challenge, followed by the comforting assertion that we “need to” act.

What was missing was everything that actually matters:

Not what we ‘have done’.

Not what we are ‘going to’ do.

Just what we ‘need to’ do.

Saying we ‘need to’ do something is one of the most efficient ways to sound concerned without committing to anything at all.

Just think about the number of times you will hear people say:

“We need to meet the challenge of climate change.”

“We need to fix Australia’s innovation system.”

“We need to stop violence against women.”

“We need to ensure the safety of citizens.”

“We need to close the gap for Indigenous Australians.”

Lots of empathy. Zero obligation. And absolutely no action.

Acknowledging a problem is a good first step in resolving a problem – but not if it is the only step.

Next time you prepare a presentation, look carefully at your “we need to” statements. Consider replacing them with what you are going to do. It signals ownership, intent, and commitment – all far more powerful than vague expressions of support.

If you want to influence people, don’t tell them what needs to be done. Tell them what you’re doing next. It might just raise their level of respect for you, and perhaps even encourage them to do the same.