Live from the DBCDE Telework Forum #teleworkforum

Am currently in the audience for the Department of Broadband, Communication and the Digital Economy’s Telework Forum at the Westin Hotel in Sydney. The purpose of today is to explore the opportunities for the promotion of remote working and teleworking, and how to encourage its uptake within the business community.

The event was kicked off with an address from the Hon. Stephen Conroy, who reiterated the government’s goal to double the number of Australians who telework by 2020, so that one in eight might work from home rather than an organised workplace. Australia lags many other developed economies when it comes to the adoption of telework. He also talked about an Access Economics report that showed that gains in reduced travel costs, staff retention and productivity gains through the use of telework by just a small number of workers would be between $1.4 and $1.9 billion each year. According to Access economics, if 10 percent of Australian employees teleworked for half the time we could save 120 million litres of fuel each year and reduce peak traffic by 5 percent.

And while the National Broadband Network might alleviate the technical problems, there are still cultural barriers to be overcome.

Inaugural Mobile Awards entries close soon!

If you’re a mobile developer and could use an extra $5000, get your entry in soon for the inaugural Mobile Awards. The Mobile Awards will showcase leading mobile achievements through categories including best applications for: Business, Information, News, Utilities, Navigation, Banking/Finance and Games. There are also awards for Innovation in the Mobile Industry, including Best Audience Migration to Mobile Technology, Best Mobile Expanded Service, and Best New Service to the mobile market. In its inaugural year, the Mobile Awards is offering a $5000 cash prize of the Best Mobile Application selected by the chairman of the judging committee. Winners will be announced at the 2011 Mobile Awards Night in Sydney in September.

B&T: Your Tube

The July 22 editon of B&T is out now and carries my cover story on the rise of YouTube as a mainstream advertising medium. With one out of every three Australians using YouTube every month it has become embedded into many of our lives, and with all those eyeballs looking at it, it is not surprising that advertisers want to follow. This feature looks at the advertising options that YouTube offers and how major advertisers such as EA Games, Tourism NT, Qantas, and Lonely Planet, and smaller companies such as Shoes of Prey and ecruising.travel are using it.

What NBN means for video marketing

In May Mio Ristic and the team at Digital Video Vault captured part of my presentation on A Faster Future to ICT Geelong, and also recorded this interview talking about the impact of high-speed broadband on video marketing. Digital Video Vault is one of the many emerging companies that are taking advantage of the opportunities that better broadband is providing to business to get their message out there via video. You can read more about the company at its blog.

$50,000 up for grabs in the IT Invention Test

If you’re an individual or small-to-medium businesses based in Australia and have a project that is an idea, concept or prototype that has generated not more than $150,000 in sales you may be eligible to go into the running for the $50,000 IT Invention Test. Organised by ICT Geelong to provide a pathway for people with IT ideas to commercialise their dreams, last year’s inaugural competition received and overwhelming response. Submissions close at 5:00pm Friday 9th September 2011.

X|Media|Lab & Creativeinnovation – The infinite paths to creative success

During this year’s X|Media|Lab conference day in Sydney I had the pleasure of interviewing a number of the speakers on behalf of Creativeinnovation. The main theme was around the factors that drive creative success, and the speakers gave an incredibly diverse set of opinions regarding the road to success. Much of their thoughts are captured in this showcase video and blog post for Creativeinnovation. Individual interviews with Tim Chang, John Tarnoff, Andy Elwood, Christopher Tanner and Dr Vesna Petresin-Robert will follow. Thanks to the teams at X|Media|Lab and Creativeinnovation for making this happen.

X|Media|Lab to hold Transmedia Masterclass with Geoff Gomez

Last year I had the pleasure of interviewing US-based trans-media producer Geoff Gomez for a podcast for Australian Anthill. As the founder and CEO of Starlight Runner Entertainment Geoff has been blurring the lines between films, comics, toys, games and even them park rides since the 1990s, and you can listen to to his thoughts on the topic by clicking here. Now X|Media|Lab has announced that it will be holding a masterclass with Geoff in Melbourne and Sydney later this month. For more information, click here.