SmartCompany – Swimming against the internet tide

Often we pundits in the media are far too quick to predict the demise of entire industry sectors at the hands of the Internet. In other instances, entire segments disappear without anyone really noticing, with the change only to be identified in hindsight. In this article for SmartCompany I chose four sectors that have been at some stage declared dead, and had a look at what those involved are doing to delay – or possibly avoid – that fate.